50 Cent and Taco Bell settled a lawsuit filed by the rapper, after the fast-food chain used his name in a commercial to promote tacos on their value menu.
The rapper sued Taco Bell for $1 million dollars in damages over a June 2008 promotion that offered 50 Cent $10,000 to change his name to 79 Cent, 89 Cent or 99 Cent for one day.
50 sued the fast-food chain for using his name and likeness without expressed permission and for making him the “star of a nationwide campaign” without his permission.
Both parties reached a confidential settlement yesterday (November 23) according to lawyers for the rapper.
50 Cent predicted he would emerge victorious in the court battle in a statement to AllHipHop.com in late June of 2008.
“When my legal team is finished with them, Taco Bell is going to have a new corporate slogan: ‘We messed with the bull and got the horns,” the rapper said in a statement.