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Beyoncé Unveils New Hair Care Line Cécred

Beyoncé
By: London JennnCategory: News

Beyonce showed off her natural tresses in the teaser video for her upcoming hair care range Cécred, launching later this month.  

Beyoncé is expanding her business empire, launching her new brand hair care line Cécred.  

The Superstar songstress teased her new venture back in May last year, revealing the brand will honor her mother’s legacy as a hairdresser. 

On Tuesday night (February 6), Beyoncé took to Instagram to unveil her new brand with an exciting trailer. The video includes a clip of Beyoncé mid-hair wash and another of her as a smiling child alongside her mother, Tina Knowles. 

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A post shared by Beyoncé (@beyonce)

“Hair is sacred,” the caption reads. “The journey begins Feb 20.” 

The Cécred website reveals Beyoncé’s new hair care line blends science and ritual. Images from the site indicate that Queen Bey may incorporate honey into her products.  

Back in 2020, Beyoncé revealed that she keeps two actual beehives with 80,000 bees at home. 

“I’ve had them at my house for a while now,” she explained when Vogue asked for a little-known fact about the 32-time Grammy winner.  

“I have around 80,000 bees and we make hundreds of jars of honey a year,” she added. “I started the beehives because my daughters, Blue and Rumi, both have terrible allergies, and honey has countless healing properties.” 

Beyoncé shared her inspiration for the line in an Instagram post last May.

“How many of y’all knew my first job was sweeping hair in my mama’s salon?” Beyoncé began.   

“Destiny’s Child got our start by performing for clients while they were getting their hair done,” she continued. “I was exposed to so many different kinds of entrepreneurial women in her salon.”