Kanye West unveiled the first commercial for his 2020 presidential campaign on Monday, October 12th, 2020.
The independent presidential candidate took this opportunity to blend his religious beliefs with his political platform in his advertisement asking the questions, “America. What is America’s destiny? What is best for our nation? Our people? What is just, true justice?”
“We have to think about all these things together as a people.”
Yeezy dropped the highly stylized video dropped on his Twitter. Mostly black and white in tone, so are his views: turn to prayer and the nation will be healed.
— ye (@kanyewest) October 12, 2020
“To contemplate our future, to live up to our dream, we must have vision. We as a people will revive our nation’s commitment to faith, to what our Constitution calls the free exercise of religion, including, of course, prayer. Through prayer, faith can be restored,” the “Jesus is King” rapper says looking off and possibly reading a teleprompter.
“We as a people are called to a greater purpose than ourselves,” he continues. “We are not only a beacon to the world, but we should be servants to each other. To encourage each other, to help each other to lift up each other.”
The 82-second commercial further relayed a message of unity, one that assumes that Americans must be Christian to partake in. He ended his message with this charge:
“Our fellow Americans, that we may all prosper together. We have to act on faith, with the sure knowledge that we are pursuing the right goals and doing the right things. We will build a stronger country by building stronger families. Families are the building blocks of society, of a nation. By turning to faith, we will be the kind of nation, the kind of people God intends us to be.”
The 43-year-old is currently on 11 ballots across the country. On Thursday, he asked his fans to write him on their battle, possibly thwarting the Democrats’ chances of winning — since a large portion of his fans are Blues.
Friends writing me in 🕊 pic.twitter.com/bC4NvFBWB5
— ye (@kanyewest) October 9, 2020