Kanye West’s Adidas Yeezy Brand Sees Sales Slowdown

The sportswear company disclosed its Q3 earnings.

(AllHipHop News) Kanye West was seemingly able to right the ship when it comes to the commercial success of his music. After 2018’s Ye album experienced a significant chart drop, 2019’s Jesus Is King is expected to remain in the Top 3 in its second week of release.

While West is still garnering attention from his Gospel-inspired tunes, it appears another area of his empire is in a slightly weaker state. According to Reuters, sales of the Adidas Yeezy are down from last year. 

The German corporation’s third-quarter earnings report showed footwear sales increased by only 1% as a result of lower Yeezy sales. The downturn is being connected to the lack of a major launch from the brand.

However, the e-commerce sales for West’s signature apparel dropped from 37% to 14%. Adidas CEO Kasper Rørsted claimed the company limited supplies of Yeezy products to maintain the exclusivity of the merchandise. Last year, Rørsted stated that the Yeezy line was “not a major source of revenue for the company.” 

As far as his personal finances, Kanye West appears to be doing better than ever. Forbes magazine placed the G.O.O.D. Music founder at #1 on its 2019 list of “Highest-Paid Hip Hop Acts” with a June 2018 to June 2019 haul of $150 million.