Lil Yachty Plans to Guide The Creative Direction Of Nautica


(AllHipHop News) Rapper Lil Yachty just signed a major deal with Nautica, to act as the fashion brand’s Creative Director.

In his new role, Lil Yachty will design capsule collections and appear in marketing and advertising campaigns for Nautica throughout the year.

Yachty’s deal with Nautica is the outgrowth of a partnership which produced an exclusive capsule collection for Urban Outfitters, in 2016.

“Nautica is like a part of me,” Lil Yachty told WWD in a statement. “It’s for kids, sailors, grown men, and cool people. The designs – the old designs, the new designs, I think it’s dope. There’s not really much out there like Nautica.”

Just last month, Lil Yachty announced a deal with Adidas to promote their new Tubular Shadow sneaker.

Take a look at the announcement from Nautica’s official Instagram account below: