(AllHipHop News) Lil Yachty has linked up with The Finish Line to promote adidas’ new Tubular Shadow sneaker.
Finish Line followed the Grammy nominated rapper around his home and in the studio, as he recorded his upcoming official debut album.
Lil Yachty sports the new Tubular Shadow’s in the footage, which will be promoted via Finish Line and Lil Yachty’s social media channels.
“My life and my style revolve around music,” said Lil Yachty in a press release. “I express myself through my music, and it’s also important to express who I am with the clothes I wear, especially sneakers with comfort and colorways like the Tubular Shadow.”
According to Lil Yachty’s manager Coach K., Finish Line was a perfect partner because they understand the Hip-Hop industry and its audience.
“They have captured Lil Yachty’s essence including his unique style. They showcase why he is relevant to Finish Line customers through their digital brand storytelling,” Coach K. explained.