Macy’s Study Calculates The 10 Most Mentioned Fashion Brands In Hip Hop Over The Last 20 Years


(AllHipHop News) Fashion has always been an important component of Hip Hop culture. From shell toe Adidas and Nike’s Air Jordans to Gucci sweaters and Versace backpacks, rapper’s have long used their attire as another form of expression. But which brands have gotten the most love from rhyme spitters on wax over the last 20 years?

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Macy’s new site M calculated the most name-dropped fashion brands in rap music from 1995 to August 2015. The study found that Gucci topped the charts with a total of 1,067 tracks mentioning the luxury brand over that period.

Nike landed in the second position with 687 mentions. Prada (431 songs), Versace (354 songs), and Adidas (287 songs) round out the top five. The rest of the top ten includes Timberland, Louis Vuitton, Dolce & Gabbana, Armani, and Fendi.

When broken down to most mentions by a particular rapper, Soulja Boy was on top for Gucci (27 songs) and Versace (12 songs). Nike was included in the most tracks by Mac Dre (7). Jay Z, Eminem, Nas, Lil Wayne, Gucci Mane, The Game, Future, and Young Jeezy made the top ten on more than one list for Gucci, Versace, and Nike.

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Check out M‘s chart below.