Beyonce’ is now looking to upgrade your athletic threads. Vogue reports that Queen B has signed a 50/50 partnership with the British athletic company Parkwood Topshop Athletic, Ltd. to launch a line of “clothing, footwear and accessories across dance, fitness and sports categories.”
“I could not think of a better partner as I continue to grow the Parkwood business,” Bey said in a a statement. I have always loved Topshop for its fashion credentials and forward thinking,” Beyoncé said in a statement today. “Working with its development team to create and produce a technical and fashion-led collection is exciting, and I’m looking forward to participating in all aspects of this partnership.”
Philip Green, the owner of Arcadia, which operates Topshop, also expressed his excitement about the company’s new partnership with Mrs. Carter.
“Creating a partnership with Beyoncé, one of the most hard-working and talented people in the world, who spends many hours of her life dancing, rehearsing and training is a unique opportunity to develop this category. Being partners with Beyoncé and her team, who have the greatest creative energy and enthusiasm, is inspiring for all of the team at Topshop.”
The clothing line is currently unnamed. Topshop has confirmed that they will be bringing a separate team on board to craft Beyonce’s line of gear.