Roc-A-Fella CEO Dame Dash has expanded his brand name further by hosting a radio show called ROC radio.
The show is broadcast live on Sundays on New York radio station Power 105.1 from 9-10 pm. DJs Jus Ske and old school legend Brucie B will joint Dame for the weekly program.
Dame Dash told AllHipHop.com that the program is going to be a fun, interactive experience with listeners.
“ROC Radio is about colorless music, R.O.C. Music. We’re having fun with the show, talking s###, taking questions from listeners about anything and everything, and playing our records,” he said to AllHipHop.com.
“We’ll even play joints by artists that aren’t on Roc-A-Fella if they’re hot enough so holla!”