THE HIP HOP LEGEND IS READY TO LAUNCH HIS NEW SPORTS VENTURE
(AllHipHop News) Ice Cube is getting ready to launch BIG3 Basketball with his business partner Jeff Kwatinetz.
Ex-NBA players Allen Iverson, Kenyon Martin, Rashard Lewis, Chauncey Billups, Jason Williams, Mike Bibby, and Bonzi Wells are among the names connected to the new 3-on-3 league.
Cube spoke about his new venture at a press conference in New York City.
“It sucks to see your favorite players retire. There’s nothing good about it, especially when you know they still got game,” said the Hip Hop legend. “My father always told me if you don’t think big, you will always be small. So, we came up with a big idea. It was to bring a style of basketball that I grew up playing, watching, and loving, which is 3-on-3 basketball.”
BIG3’s 10-week season is scheduled to begin on June 24, and a draft is set for March.
The league will be made up of eight teams with five players.
Perhaps the biggest get for BIG3 is ex-NBA MVP and Hall of Famer Allen Iverson.
“I’m just happy to be a part of it. I just hope little kids just get a chance to embrace it and love it for what it is,” stated Iverson at the presser. “This isn’t going to be the only time we do it. It’s gonna go on, and on, and on. It’s gonna be a part of our culture. I just love the fact that I can be a part of it.”
Ice Cube is also hoping to recruit other well-known basketball stars such as Vince Carter, Paul Pierce, Tracy McGrady, and Kobe Bryant.