JAY-Z rubbed elbows with the biggest names in the sports and entertainment industries following the Grammy’s for the first-ever Roc Nation Super Bowl party.
On Friday (February 9), a host of A-List stars joined Hov at The Poodle Room in Las Vegas with D’USSÉ for a Roc Nation celebration in honor of the newly announced Versace partnership. Among the numerous star-studded attendees included Oscar Winner Leonardo DiCaprio, NFL champion Tom Brady and artists such as Travis Scott, Ciara, Janelle Monae, Fat Joe, Remy Ma and Memphis Bleek. Additional attendees included Roc Nation Sports’ client roster signees Dez Bryant, Todd Gurley and Victor Cruz, in addition to Roc Nation signee Kalan.FrFr.
Several stars touched the stage and performed along with DJ Zack Bia, including Justin Beiber, Travis Scott and Ciara, who performed a rendition of her hit song “One, Two Step” with Dreamville rapper J.I.D by her side (it has since gone viral on social media).
Ciara
— Team DREAMVILLE (@TeamDreamville) February 11, 2024
Zack Bia
JID
Travis Scott
What a crew 🐐pic.twitter.com/x25evmqRHv
On Friday (February 9), a multi-year partnership between Versace and Roc Nation was announced, revealing a framework of process designed to support cause-focused initiatives through the sponsorship of high-profile events. For example, the Roc Nation School of Music, Sports & Entertainment at Long Island University, which offers programs in entrepreneurship, music technology, sports management and more, will benefit directly from the partnership with Versace.