Macklemore Heads Into The Great Outdoors In New Columbia Campaign


(AllHipHop News)  Macklemore is the star of a new campaign with Columbia Sportswear.

The rapper, who is also an environmental activist, explains his connection to nature from Mount Rainier.

In the video, Macklemore explains how being outdoors and in the nature help him recover from a drug addiction.

Enjoying nature also helps the Seattle native deal with the ups and downs of the music industry when he needs some space.

Macklemore and Columbia previously partnered in December 2016 on an educational video to help raise awareness on the impact that PFCs can have on the environment.

The rapper launched the new OutDry Extreme ECO Jacket, which is available nationwide.