Saweetie is opening up about the sexist career advice music industry professionals allegedly gave her in the early stages of her career. In a recent interview with Allure, Saweetie explained how her initial success is part of what brought the pressure from her label to switch up her style.
“‘Icy Grl’ and ‘My Type’ blew up so quick, I was on the market almost immediately,” Saweetie said. “So I didn’t have time to develop.”
Saweetie said she was told she needed to change everything from her vernacular to her social media usage.
“I was told I should twerk more on my Instagram,” she said. “I was told that my voice was very boring. I was told that I rapped too monotone and needed more energy. I was told that I needed to share more of my life on the internet.”
She believes some of the marketing initiatives previously presented to her were disingenuous.
“I’m going to twerk when I want to,” she said. “That’s not going to be my marketing. And if that’s what you truly love to do, then empower yourself through that. But that’s not innate to me. If I get caught at a party or if I’m turning up, okay, cool. But I’m not finna do that because you guys think I should. That’s lazy marketing.”
Saweetie went on to provide an update on her upcoming debut album, Pretty B##ch, which has been delayed since 2021, working in television on series such as Grown-ish and Bel-Air, the current landscape of female rappers and more.
Check out the content segment with Saweetie below for more.