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EXCLUSIVE: Producer/Rapper Pharrell Williams Files $5 Million Lawsuit Over Q Qream Liquor Deal Gone Bad

by Nolan Strong (@AllHipHopcom) and Grandmaster Grouchy Greg Watkins January 14th, 2013 @ 10:00am
Pharrell Williams

(AllHipHop News) Pharrell Williams has filed a lawsuit against Diageo North America, over a deal to market and distribute the superstar rapper/producers brand of liquor.

Pharrell Williams PW Licensing LLC filed the lawsuit against Diageo North America last week, in Manhattan federal court.

The lawsuit claims that Diageo failed to produce and distribute his “Q Qream” alcoholic beverage, which was supposed to be a high-end drink marketed towards women.

The lawsuit claims that in July 2012, Diageo informed Williams that they would be shutting down the Q Qream business, without warning, after two years of building the brand.

“PW turned away other concrete opportunities to collaborate with other alcoholic beverage distributors on a partnership, in favor of proceeding with Diageo,” the lawsuit reads.

Pharrell Williams claims that sales of his Q Qream liquor were “substantially lower” because it was marketed as a “club drink” and not the “high-end, leisure class” drink that he envisioned Q Qream to be.

The lawsuit also claims that Diageo manufactured bottles of Q Qream that had faulty tops, impacting bartenders and consumers willingness to use the product.

Pharrell Williams seeks $5 million in damages.

Check out a copy of the lawsuit below:

  • http://neueramediagroup.com/?p=3571 EXCLUSIVE: Producer/Rapper Pharrell Williams Files $5 Million Lawsuit Over Q Qream Liquor Deal Gone Bad : Neu Era Media Group

    [...] Filed under: Headlines, MOBILE, News, Slider Tagged: Lawsuit, lawsuits, Pharrell Williams, Qream, The Neptunes AllHipHop.com [...]

  • http://www.themeshall.tv/2013/01/14/exclusive-producerrapper-pharrell-williams-files-5-million-lawsuit-over-q-qream-liquor-deal-gone-bad/ EXCLUSIVE: Producer/Rapper Pharrell Williams Files $5 Million Lawsuit Over Q Qream Liquor Deal Gone Bad « The Mes Hall Tv / Streaming Music Videos 24 Hrs A Day 7 Days A Week From Your Favorite Artists

    [...] View Comments [...]

  • http://www.xxlmag.com/news/2013/01/pharrell-williams-files-5-million-lawsuit-over-bad-q-qream-liquor-marketing-deal/ Pharrell Williams Files $5 Million Lawsuit Over Bad Q Qream Liquor Marketing Deal | XXL

    [...] Props AllHipHop [...]

  • http://newcreationrecords.com/yardflex/?p=18658 [News] Pharrell Williams Files $5 Million Suit Over Qream Liquor Deal – newcreationrecords.com

    [...] to AHH, Pharrell Williams PW Licensing LLC sued the company for failing to distribute and promote the [...]

  • http://trillstyle.com/pharrell-williams-files-5-million-suit-over-qream-liquor-deal/ Pharrell Williams Files $5 Million Suit Over Qream Liquor Deal ‹ Trill Style

    [...] to AHH , Pharrell Williams PW Licensing LLC sued the company for failing to distribute and promote the [...]

  • http://djvenomnyc.com/?p=40124 [News] Pharrell Williams Files $5 Million Suit Over Qream Liquor Deal | DJ VENOM | The Official Site

    [...] to AHH, Pharrell Williams PW Licensing LLC sued a association for unwell to discharge and foster a liquor, [...]

  • http://getwritegossip.com/2013/01/14/pharrell-files-5-million-lawsuit-over-bad-qream-liquor-deal/ Pharrell Files $5 Million Lawsuit Over Bad Qream Liquor Deal « GetWrite Gossip | New Hip Hop Music, Hip Hop News, Sports, Entertainment Blog

    [...] Source: allhiphop.com [...]

  • http://www.eatinghiphop.com/2013/01/14/pharrell-launches-5-million-lawsuit-over-qream-liquor-deal/ Pharrell Launches $5 Million Lawsuit Over Qream Liquor Deal

    [...] AHH reports that the lawsuit was filed last week in Manhattan federal court, and claims that Diageo failed to produce and distribute his Qream alcohol, which was a high-end drink targeted towards women. [...]

  • http://musicmoviesnews.com/pharrell-williams-files-5-million-lawsuit-over-bad-q-qream-liquor-marketing-deal/ Pharrell Williams Files $5 Million Lawsuit Over Bad Q Qream Liquor Marketing Deal – Music. Movies. News.

    [...] Props AllHipHop [...]

  • http://www.steeeeez.com/2013/01/14/pharrell-launches-5-million-lawsuit-over-qream-liquor-deal/ Pharrell Launches $5 Million Lawsuit Over Qream Liquor Deal | steeeeez

    [...] AHH reports that the lawsuit was filed last week in Manhattan federal court, and claims that Diageo failed to produce and distribute his Qream alcohol, which was a high-end drink targeted towards women. [...]

  • http://bugginout.wordpress.com Buggin Out!

    Hopefully this will get resolved in an amicable fashion. Everyone just wants to make money at the end of the day.

    I didn’t hear good things about Pharrell’s drink so maybe it’s halt was/is a good thing. He should bring it back to basics and create a more user-friendly drink with an easier sell… Maybe one aimed at hoodrats. How’s this:

    ‘STANKERAY’!
    Tag line: “With a cap that’s guaranteed to get you twisted!”

    Or:

    ‘RATCHET BOURBON’.
    Tag line: “Have this with coke… Both types”!

    Man, these companies should pay ME a cheque!

  • http://themalaika.com/2013/01/14/producer-pharrell-williams-sues-diageo-for-5-million-over-qream-liquor-deal/ Producer Pharrell Williams Sues Diageo For $5 Million Over Qream Liquor Deal «

    [...] (AllHipHop News) Pharrell Williams has filed a lawsuit against Diageo North America, over a deal to market and distribute the superstar rapper/producers brand of liquor. Pharrell Williams PW Licensing LLC filed the lawsuit against Diageo North America last week, in Manhattan federal court. The lawsuit claims that Diageo failed to produce and distribute his “Q Qream” alcoholic beverage, which was supposed to be a high-end drink marketed towards women. [...]

  • http://streetzprofit.com/?p=15186 Pharrell Williams Files $5 Million Suit Over Qream Liquor Deal | Streetz Profit

    [...] to AHH, Pharrell Williams PW Licensing LLC sued the company for failing to distribute and promote the [...]

  • http://blog.mediastashhouse.com/?p=4101 Pharrell Williams Files $5 Million Lawsuit Over Bad Q Qream Liquor Marketing Deal | Blog at MediaStasHHouse.com

    [...] Props AllHipHop [...]

  • http://allcelebritiesworld.com allcelebritiesworld

    Reblogged this on allcelebritiesworld's Blog.

  • http://youngsity.com/blog/2013/01/14/pharrell-williams-files-5-million-lawsuit-over-botched-q-qream-booze-deal/ YoungSity.com :: Hip Hop News :: Pharrell Williams Files $5 Million Lawsuit Over Botched Q Qream Booze Deal

    [...] report from AllHipHop reveals that the Neptunes producer filed a lawsuit via the Pharrell Williams PW Licensing [...]

  • https://www.soundwavezradeo.com/exclusive-producerrapper-pharrell-williams-files-5-million-lawsuit-against-diageo-over-qream-deal-gone-bad/ EXCLUSIVE: Producer/Rapper Pharrell Williams Files $5 Million Lawsuit Against Diageo Over Qream Deal Gone Bad : SoundwavezRadeo

    [...] (AllHipHop News) Pharrell Williams has filed a lawsuit against Diageo North America, over a deal to market and distribute the superstar rapper/producers brand of liquor. Pharrell Williams PW Licensing LLC filed the lawsuit against Diageo North America last week, in Manhattan federal court. The lawsuit claims that Diageo failed to produce and distribute his “Q Qream” alcoholic beverage, which was supposed to be a high-end drink marketed towards women. The lawsuit claims that in July 2012, Diageo informed Williams that they would be shutting down the Q Qream business, without warning, after two years of building the brand. “PW turned away other concrete Source: AllHipHop   [...]

  • http://trendingfever.com/pharrell-williams-sues-diageo-for-five-million/79565/ Pharrell Williams Sues Diageo for $five Million | Trending Fever

    [...] distribution right after2 years of marketing and advertising the brand. The lawsuit reads, per Allhiphop.com, that Williams “turned away other concrete opportunities to collaborate with other alcoholic [...]

  • http://inewshollywood.wordpress.com/2013/01/15/pharrell-williams-sues-diageo-for-5-million/ Pharrell Williams Sues Diageo for $5 Million « iNews Hollywood

    [...] would discontinue Qream distribution after two years of marketing the brand. The lawsuit reads, per Allhiphop.com, that Williams "turned away other concrete opportunities to collaborate with other alcoholic [...]

  • http://theurbandaily.com/2030868/pharrell-files-five-million-dollar-suit-over-q-qream/ Pharrell Files Five Million Dollar Suit Over Q Qream | The Urban Daily

    [...] All Hip Hop has more: [...]

  • http://hiphopnc.com/4974983/pharrell-files-five-million-dollar-suit-over-q-qream/ Pharrell Files Five Million Dollar Suit Over Q Qream | K97.5

    [...] All Hip Hop has more: [...]

  • http://ipowerrichmond.com/2247634/pharrell-files-five-million-dollar-suit-over-q-qream/ Pharrell Files Five Million Dollar Suit Over Q Qream | iPower 92.1

    [...] All Hip Hop has more: [...]

  • http://indyhiphop.com/2121629/pharrell-files-five-million-dollar-suit-over-q-qream/ Pharrell Files Five Million Dollar Suit Over Q Qream | Hot 96.3

    [...] All Hip Hop has more: [...]

  • http://hothiphopdetroit.com/3655466/pharrell-files-five-million-dollar-suit-over-q-qream/ Pharrell Files Five Million Dollar Suit Over Q Qream | Hot 107.5

    [...] All Hip Hop has more: [...]

  • http://djmastersworldwide.com/blog/pharrell-files-five-million-dollar-suit-over-q-qream/ Pharrell Files Five Million Dollar Suit Over Q QreamDJ Masters WorldWide Naperville Based DJs

    [...] All Hip Hop has more: [...]

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