Hip-Hop Video Director Dave Meyers Teams With Mecca For Ad Campaign

Hip-Hop and urban

apparel company Mecca recently announced that music video director Dave Meyers

have reunited to shoot and produce their 2006 spring line advertising campaign

dubbed “Jetsetters.”

Mecca and Meyers are creating a still photo advertising campaign that will highlight

Mecca’s new spring line.

Meyers has created award

worthy videos for artists Outkast, Jay-Z, Missy Elliott and No Doubt.

Most recently he directed

Korn’s "Twisted Transistor" video, casting Lil’ Jon, Snoop Dogg,

Xzibit and David Banner to play the members of the band.

In addition to his long

roster of videos, Meyers also directed commercials for Apple’s iPod, a

Ford commercial featuring Snoop and Lee Iacocca, and the newest Cingular phone

featuring iTunes campaign.

Mecca was Meyer’s first client when he dove into the world of print advertising.

The campaign will

also feature Ray Cash from Ghet-O-Vision/Sony and ads are scheduled to appear

in print media in early 2006.

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