Hip-Hop and urban
apparel company Mecca recently announced that music video director Dave Meyers
have reunited to shoot and produce their 2006 spring line advertising campaign
Mecca and Meyers are creating a still photo advertising campaign that will highlight
Mecca’s new spring line.
Meyers has created award
worthy videos for artists Outkast, Jay-Z, Missy Elliott and No Doubt.
Most recently he directed
Korn’s "Twisted Transistor" video, casting Lil’ Jon, Snoop Dogg,
Xzibit and David Banner to play the members of the band.
In addition to his long
roster of videos, Meyers also directed commercials for Apple’s iPod, a
Ford commercial featuring Snoop and Lee Iacocca, and the newest Cingular phone
featuring iTunes campaign.
Mecca was Meyer’s first client when he dove into the world of print advertising.
The campaign will
also feature Ray Cash from Ghet-O-Vision/Sony and ads are scheduled to appear
in print media in early 2006.