Absolut Vodka has teamed up with Kanye West for new advertising campaign and tour. The “In an Absolut World” campaign will feature Kanye West, Common and Just Blaze among others. The rappers share their visions and testimonials of their lives in the “Absolut World” campaign. West will also be the headliner on the “Glow in the Dark” tour, which is being sponsored by Absolute Vodka and also features NERD, Rhianna and Lupe Fiasco. “This is a brand that has worked with the pre-eminent artists of the 20th Century — Tom Ford, Andy Warhol, Keith Haring, Helmut Newton,” West said. “These are individuals who have inspired me in my work, and I feel honored to be a part of this legacy.”
Glow in the Dark tour dates are listed below:
April
16 Seattle, WA Key Arena
18 Sacramento, CA ARCO Arena
19 San Jose, CA HP Pavilion
20 San Diego, CA Sports Arena
21 Los Angeles, CA Nokia Theatre
24 * Tucson, AZ Kale Aud., U. of Arizona
25 * Las Vegas, NV Red Rocks Casino Resort
26 * Albuquerque, NM Journal Pavilion
27 Denver, CO Pepsi Center
29 Oklahoma City, OK Ford Center
30 Austin, TX Frank Irwin Center
May
1 Dallas, TX Superpages.com Center
2 Houston, TX Cynthia Woods Mitchell Pavilion
4 Atlanta, GA Gwinette Arena
5 Tampa, FL Ford Amphitheatre
6 Miami, FL American Airlines Arena
8 Charlotte, NC Verizon Wireless Amphitheatre
9 Raleigh, NC Walnut Creek Amphitheatre
10 Washington, DC Nissan Pavilion
11 Virginia Beach, VA Verizon Wireless Amphitheater
13 New York, NY Madison Square Garden
15 Boston, MA Tweeter Center
16 Hartford, CT North East Dodge Music Center
17 Philadelphia, PA Susquehana Bank Center
18 Scranton, PA Toyota Pavilion
20 Montreal, Que. Bell Centre
21 Toronto, Ont. Molson Centre
22 Detroit, MI Palace
23 Chicago, IL United Center
24 Minneapolis, MN Target Center
27 Saskatoon, Sask. Credit Union Centre
29 Edmonton, Alb. Rexall Palace
30 Calgary, Alb. Saddledome
* indicates dates do not include Rihanna.