Andre 3000 Featured In Tretorn’s Nylite50 Fall 2017 Campaign (VIDEO)


(AllHipHop News) OutKast member André “3000” Benjamin teamed with the Swedish outdoor-lifestyle brand Tretorn for the company’s Fall 2017 global advertising campaign.

The emcee/actor appears as the headliner in the Nylite50 artist series.

“Tretorn’s Nylites are a true classic that have been a staple in my shoe rotation since I was a kid,” says Benjamin. “It’s great to celebrate the brand’s heritage for their 50th-anniversary campaign.”

The Nylite sneakers are available at Tretorn’s online store ($70 – $85).

“André 3000 Benjamin is a multi-faceted artist and the embodiment of a true style icon,” said Natasha Fishman, EVP Marketing ABG, owner of the Tretorn brand. “With his personal connection to the brand and an artist known worldwide for a unique form of self-expression, he is the ideal partner for the fall campaign and as the headlining artist in the Nylite50 series.”

Reimagine, rethink, and redefine the ultimate blank canvas. #NYLITE50

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André 3000 Benjamin tells his #NYLITE50 story.

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