Big Daddy Kane Merges Virtual Reality & Hip-Hop To Announce First LP In Over Two Decades

Big Daddy Kane launched a futuristic digital experience with HTC VIVERSE to unveil his first full-length album in 26 years and reintroduce himself to a new generation of Hip-Hop listeners.

The Brooklyn-born lyricist rolled out the collaboration through an immersive virtual platform at officialbigdaddykane.com, where users can navigate three interactive environments that reflect his legacy and preview what’s next.

The project marks Kane’s most ambitious return since 1998’s Veteranz’ Day and places him at the center of a growing wave of artists using technology to bridge the past and future.

“I wanted to bring fans back to my roots—Brooklyn in the ’80s, where it all began for me,” Kane said in a statement. “But this isn’t about nostalgia. It’s about preserving the essence of that era while showing what’s possible when Hip-Hop’s pioneers embrace innovation. The experience had to capture that unmistakable feeling that you only get from Big Daddy Kane’s world. Step in and explore it like never before.”

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The digital world includes three main hubs: The Theater, which hosts behind-the-scenes content and interviews; King’s Record, a nod to classic record stores where users can browse Kane’s catalog; and The Hall of Fame, a virtual museum of his awards, stage outfits and memorabilia.

The collaboration is the first phase of a larger rollout that includes a documentary series, a spirits line, fashion partnerships and a literary project—all scheduled to drop between 2025 and 2026.

The centerpiece remains the new album, which will showcase Kane’s signature wordplay over modern production.

“It doesn’t get bigger than Big Daddy Kane—a true legend in the Hip-Hop world and a visionary who understands how to honor the past while building for the future,” said Andranik Aslanyan, Head of Growth at HTC VIVERSE. “Without VIVERSE’s spatial computing technology, we wouldn’t have been able to create such an effortless, cross-platform experience that allows fans to truly step into the world Big Daddy Kane shaped.”

The launch arrives as immersive storytelling continues to expand, with the industry expected to reach $56 million by 2030. Kane’s strategy reflects how legendary artists are evolving with the times, using new platforms to deepen their cultural impact.

Big Daddy Kane, who once mentored Jay-Z and ranked among MTV’s top 10 MCs of all time, remains a towering figure in Hip-Hop. His influence spans decades, from his lyrical dominance in the 1980s to his role in merging music, fashion and performance.

The immersive experience opens on a virtual Brooklyn street corner, inviting users to sign up for Kane’s newsletter and stay updated on his upcoming releases.

“This is about showing that hip-hop’s pioneers don’t just preserve history—we continue to create it,” Kane said.