Jay-Z walked on stage at Roots Picnic in Philadelphia with an afro that had the entire crowd doing a double-take.
The rapper ditched his signature locs for the weekend performance, and nobody in the audience immediately recognized him until he grabbed the mic.
That’s when the internet started speculating about what product could have transformed his hair so dramatically, and the jokes about him borrowing Beyoncé’s Cécred line started flooding social media.
Turns out the memes were actually onto something real. Cécred, the haircare brand that Beyoncé launched, confirmed on Instagram that Jay-Z was indeed using their Detangling Spray during his set.
The brand posted a photo with the caption: “What more can I say? Mr. Carter styled by Letisia Ravelo using our DETANGLING SPRAY.”
The product costs $28 and is available on their website, so if you want that same look, you know exactly what to grab.
What made the moment even more hilarious was how many people didn’t realize it was him performing until he started talking.
The afro was such a departure from what fans have seen over the past several years that it genuinely threw people off.
His daughter Blue Ivy has been rocking an afro during Beyoncé’s Renaissance World Tour, so there’s definitely a family aesthetic shift happening right now.
Jay-Z has actually talked about wanting to cut his locs before. Back in 2023, he told Gayle King that he believed a Caesar cut looked best on him, and he was ready to make the change.
But Blue Ivy wasn’t having it. She straight-up told him, “No, dad, you can’t cut your hair! It’s part of who you are!” So he kept the locs.