• View Comments
• Share with Shortlink:

(AllHipHop News) Los Angeles Lakers legend and entrepreneur Earvin “Magic” Johnson recently announced the launch of a new cable network aimed at the urban African American and Latino audiences.

ASPRIRE, one of four new, minority-owned networks under the massive Comcast Cable company, is the latest venture from the former basketball player’s successful Magic Johnson Enterprises, in partnership with GMC TV.

“ASPIRE will be a network that encourages and challenges African-Americans to reach for their dreams,” said Johnson in a recent press release. “Launching ASPIRE is an amazing accomplishment, but I am most proud of the opportunities it will create for African-Americans in front of and behind the camera.  ASPIRE will allow us to continue to make a great impact in the urban community and beyond.”

David Jensen, vice president of Content Acquisition at Comcast added, “We are excited to be adding ASPIRE to our rich line-up of programming and look forward to its dynamic content designed to entertain and educate viewers.”

As a guest on this morning’s (February 22) Tom Joyner radio show, Johnson noted the community that has stood behind his business savvy over the years. “I’m going to keep it urban,” he said, “That’s where my support has always been.”

ASPIRE has yet to announce its programming lineup. For more information, visit http://magicjohnson.com/enterprises/index.php.