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Cashmere Agency and MMXLII brings The VIBE House to SXSW, presented by adidas Originals. Friday night featured the AllHipHop’s Breeding Ground Showcase, featuring: Erreon Lee [BGA], Six Reasons [BGA], The Airplane Boys, Dee-1 [BGA], Joi Starr, The Stepkids, BJ the Chicago Kid, King Louie [BGA], Tito Lopez [BGA], Rockie Fresh [BGA], Chevy Woods [BGA], Chase N. Cashe, Travis Porter [BGA], Don Trip, Smoke DZA [BGA], Trae The Truth, Timbaland and Mystikal. The crowd was also surprised by a special set by hip hop legend, Snoop Dogg. Special thanks to DJ Young Guru for holding it down on the turntables and Fuzzy Fantabulous for hosting the evening.

A$AP Rocky and Curren$y were surprise guests that Smoke DZA brought out and Wiz Khalifa [BGA] came out to support Chevy Woods. These guests added even more energy to an already star-studded night.