Rocawear has tapped Brooklyn emcee Fabolous to star in the company’s new Rocawear BLAK marketing campaign. Rocawear BLAK is described as a fresh chapter for the brand targeting the young, style-conscious, male consumer.
“When I was asked to be a part of the Rocawear BLAK campaign, it was a no brainer for me. I’m all about being authentic and that is what this brand stands for,” said Fabolous. “The Rocawear BLAK collection has a fresh point-of-view and I’m excited to be a part of it.”
Fabolous is also featured in the “BLAK is the New Black” anthem video. The Rocawear BLAK collection will be available this Holiday season at major department and specialty stores.
“We are thrilled to welcome Fabolous to the Rocawear family,” said Rodney Hutton, Executive Vice President of Men’s Brands at Iconix Brand Group. “The evolution of his career – from his early success leading up to his next album release – shows tremendous growth and maturity. Fabolous embodies the very essence of authentic branding, illustrated by his ability to evolve and remain relevant while staying true to his roots. He is the perfect choice to debut the Rocawear BLAK campaign.”
Watch the Rocawear BLAK Campaign video below.