High off the crest of a hit remix featuring Jermaine Dupri, Da Brat and Bow-Wow, Dem Franchise Boyz are ready to take the success of I Think They Like Me to the next level on their forthcoming sophomore LP, On Top Of Our Game. With the ink still wet on their very, very lucrative contract with So So Def/Virgin, the group may have what it takes to make it to the very top of the game.
True to the hood without exploiting it, the Bankhead natives known as Buddie, Jizzal Man, Pimpin and Parlae have taken music to the next level by creating their own style they proudly call Laid Back Crunk. Dressed fresh to death in their white tees, DFB brought out the heat when AllHipHop.com sat down with them recently. The group quotes Jay-Z in several of their answers, plus packs some punch in their message for the haters.
AllHipHop.com: Youve switched from Universal to So So Def/Virgin. How did you all get in touch with JD?
Jizzal Man: JD did his own little version of White T### that became a hit throughout the streets of Atlanta, you know what Im sayin. He found out we were free agents from Universal, and [told us] that hes ready to do a real remix of I Think They Like Me. Because he was feeling our work ethic, he got the paperwork done right, know what Im talking about, and he signed us. Here it is, history in the making.
AllHipHop.com: How does it feel to be around such a hit-maker?
Pimpin: Promotions real strong! You see us on BET everyday. We number one in the country right now! We hitmakers [ourselves]! We always been around hitmakers, know what Im talking about?
Parlae: Were having a good relationship with JD.
AllHipHop.com: School people on Laid Back Crunk. Compare it to general crunk.
Pimpin: Well, you got your basic crunk music, okay, where its like a mosh pit, everybodys together bouncing around, bowin, pushing each other, jumpin on top of each other
Pimpin: Then theres the crunk where you do the same thing without all that pushing and bowin. Thats what we call Laid Back Crunk. You can get crunk [and be able to] sip on your Grey Goose, holding your cup in your hand. You dont have to worry about spilling your liquor on the dance floor and getting it all over your thousand-dollar outfit.
AllHipHop.com: You all have hot single. The girls are hot in the video too. Did yall get laid?
Dem Franchise Boys: [Laughter]
Buddie: It just feels good to have a impact on people all over the world and us knowing that our music is helping people get through the day feels real good man. Were ready to keep going through with this.
AllHipHop.com: Let me ask you about the lyrics on I Think They Like Me. You brag about coming up overnight. Is that true?
Jizzal Man: We got signed in six months man. Six months after we formed a group, we got signed to a major deal.
Parlae: You got other cats out there trying so hard, trying to imitate us, and still aint doing it. To them, its like we did it overnight.
Buddie: And they been doin it for years
Parlae: Like fourteen or fifteen years, and they still aint doing it like us.
AllHipHop.com: You get into any beef because of that? You know, cause someone sees you and envies your spot?
Buddie: I mean, you know, that just comes with it. Its a package thang: fame and success and envy. When youre number one man, everybodys tryin to take shots at you.
AllHipHop.com: Im hearing you got beef with Down 4 Life. Is that true?
Pimpin: No comment.
AllHipHop.com: Okay, but what do you think about Laffy Taffy? Some people feel it, some think its nonsense
Parlae: Thats exactly how we feel when you ask us about [D4L]. Yo, what is this nonsense.
Jizzal Man: They try to follow in our footsteps. Were trendsetters. Its like Buddie said, its a package thang, man. We dropped White T###, then people came out with Black T###, Red T###. All for [some of our] success
AllHipHop.com: Speaking of that, theres this song called Pink T### dissing CamRon, and people think DFB made it.
Jizzal Man: Naw. We f**ks with Dip Set.
Pimpin: They on the album. [We got] Jim Jones, the King of Harlem, n***a. Dip Set is on the album.
AllHipHop.com: Lets talk about the album. Whats gonna make it go platinum?
Buddie: We got JD all over the album, and more people know about us. Its a more mature album, because were learning more about the industry. We learning more of the ropes and all that, now that we under the wings of JD. We young, Black entrepreneurs. Thats where the name Franchise comes from; know what Im talking about!
AllHipHop.com: Im gonna play devils advocate. You guys have some harsh critics.
Jizzal Man: We know.
[DFB]: F**k critics! If you dont like our lyrics, you could press fast forward!
AllHipHop.com: Youve been called the white tee boys and one critic said that DJs should spin your record now, because you guys wont last long.
Pimpin: They said the same thing about us last year when we came out with White T###. Now look at us, we did it again with I Think They Like Me! They call us one hit wonders while they wonder why we keep makin hit records!
Buddie: Yup Yup! When they say that they dont like us, its like they sayin f**k us. So, if its f**k us, then its f**k them, you know what Im saying? If they dont like it, dont play it, They aint putting any money in our pocket If its a individual, f**k you! If its a group, f**k yall! When we see em, we gonna swing on em.
AllHipHop.com: Youd let it get to that point? Would you have to swing on someone if it got that far?
Parlae & Pimpin: Hell yeah!
Jizzal Man: This is our career, know what Im talking about?
AllHipHop.com: Okay. Lets say you shot someone, wouldnt that mess up your career?
Jizzal Man: Not necessarily. Theres always a case of self-defense. If a n***a f**k with me and I got a tool on me, his ass is gonna be bust, homie.
Pimpin: Plus I gotta few dollars/I could fight the case. We got Jew lawyers!
AllHipHop.com: I feel you but, let me play devils advocate again. You can be humble, stack paper–and not have to carry heat.
Buddie: I dont know how it is [outside of Atlanta], but we come from the murder capitol of the world. You could be the n***a that is quiet and humble, and you could get bucked for no reason other than that a n***a just dont like you. Thats life, pimp. It aint rap, its just life, pimp.
Parlae: Fo sure. We real. We from the hood, man. We know how to survive man.
Jizzal Man: We got our own label deal too, man. We got our own artists on DFB
Records, know what Im talkin about. We trying to get it moving. We developing new talent, feel me? Whenever we kickin it in Atlanta, we kickin it with our artists, like brothers. Its a family around here.
AllHipHop.com: What if your brother flops?
Pimpin: [If they flop], we gonna pick em up and do it again. [If they flop again], we
gonna pick em up again. Its just money. You cant stop a hit baby. You think we aint gonna put no hit on their album?! You cant stop a hitmaker, fo sure.