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Wyclef Teams With Pepsi

wyclef

Wyclef

Jean has signed on with Pepsi in his first ever

advertising campaign, in a year long marketing agreement.

The relationship calls for creative collaboration on new Pepsi

advertising, including a new original Appearing in his first

advertising campaign of any kind, hip-hop sensation Wyclef

Jean is partnering with Pepsi-Cola in a yearlong marketing

agreement. The relationship calls for creative collaboration

on new Pepsi advertising, including Wyclef’s take on the "Joy

of Pepsi" song.

Starting next

week the first of two new TV commercials will air on MTV,

BET and the WB. "We’re thrilled to have Wyclef Jean joining

the Pepsi family," said Charlee Taylor-Hines, director

of urban and ethnic marketing, Pepsi-Cola Company. "Wyclef’s

music connects different cultures in a remarkable way. Much

like Pepsi’s ads bring together generations and cultures of

people — his music and our ads are a great combination."

The first new

television ad "Brazil" is set on the white, sandy

beaches of beautiful Rio de Janeiro. It opens with Wyclef

enjoying a relaxing moment by the beach, when suddenly he’s

drawn to the infectious beat of authentic Brazilian drummers.

Along the way, Wyclef encounters a young Brazilian boy who

emulates his moves. It’s not long before Wyclef finds himself

in the midst of a beach celebration, contributing his own

unique style and sound, with a little help from Pepsi, and

the beat of his new young friend.

In "Studio,"

which begins airing in June, Wyclef is in a recording studio

doing what he does best — fusing a collection of different

sounds from cultures including Brazil, India, and Jamaica.

Although the new mix is hot, something is missing. With a

sip of a Pepsi, Wyclef finds the finishing touch he’s looking

for — his refreshing "ah." The spot cuts to a club

scene where Wyclef’s new "Pepsi" beat leaves the

audience chanting for more.

In addition to

appearing in TV commercials, Wyclef will be featured in radio

ads, print executions, in-store merchandising materials and

on Pepsi’s website, http://www.pepsi.com.

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