Snoop Dogg has entered into a partnership with
sneaker company Pony and will release his own footwear line, "The One and
Only," described as a "a creative fusion of Snoop’s signature West
coast flavor and style with classic Pony design."
A nationwide marketing and advertising campaign
featuring Snoop Dogg is currently being produced to support the line, which
will hit stores in a limited run in early 2005.
"I wore Pony’s back in the day playing football
and always liked their style," Snoop said. "I’m excited to be a partner
in bringing the brand back and adding a little Snoop Dogg flavor, so get ready
for The One and Only!"
Killick Datta, the CEO of Pony International
labeled Snoop one of the "greatest entertainment successes of our time,"
and said that Pony was committed to bringing forth a quality shoe.
"Pony is committed to matching Snoop’s high
standards in everything we do under this incredible partnership and it is clear
exclusive commitment to us that he has confidence in our ability to do so,"
Datta said. "Snoop Dogg’s versatility and commitment as an artist along
with his laid back persona has carved him a place in entertainment and now fashion
Snoop, who recently inked a deal with The Neptunes’
Star Trak imprint, said that his footwear would differ from the growing list
of rappers that are releasing their own brands.
"I have more flavor than the other artists.
Pony is old school and I’m an old soul."