ice

Ice Cube: I AM THE WEST

Editor’s Note: Ice Cube wrote the following on his blog, where he announces the name of his new album and why.

I

AM THE WEST…is the name of my new record. After completing about 65%

of my music, this is the perfect title. This s**t is cocky, no

apologies, West Coast gangsta s**t. I can’t help it. That’s what I do.

June seems too tight for a release, but July is very doable. We’ll see

how things go. Now that I have my title, I can work on the concept of

my photoshoot and artwork. I want to provide early merch before the

drop date.

For 7 or 8 years now the West Coast has been trying to do music that

appeals to the South and Mid-West. The words, “too West Coast” would be

heard throughout the industry whenever our music was played. Even by

our own DJ’s. Left coast MC’s were now trying to change their sound to

cater to all the followers. We lost our way. Thank God for b-boys like

Snoop, The Game & WC for keeping the West alive, but we were all

guilty of over reaching. No more. At least not from me. I do it how I

feel it; not how I think it should be done. Radio f**ked us up. I hate

the politics at radio. I don’t know who to pay to get my s**t played.

Having a hot song is not enough. Ridiculous.

I AM THE WEST. It’s coming….

Keep It Gangsta

Ice Cube

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