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AXE Rep Says Company ‘Troubled’ By T.I.’s Arrest In Statement

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Representatives for AXE have issued an official statement regarding their position on the arrest of rapper T.I., who endorses the brand. The rapper entered a deal with AXE earlier this year, as part of a promotional campaign to reach AXE’s target demographic of 18-24 year-old males. That deal could be in jeopardy following T.I.’s September 1st arrest in Los Angeles for suspected possession of ecstasy. As of press time, the company has not dropped the rapper, but the statement was less than supportive. “We are troubled by this arrest,” an AXE rep said in a statement. “In order to preserve the legal process, AXE will comment at a later time, as appropriate. In the meantime, we are reviewing our promotional activities.”T.I. was arrested around 10:40PM on September 1st, after he allegedly made an illegal U-turn in his Maybach, on the Sunset Strip. When police searched T.I. and his wife Tameka “Tiny” Cottle, both were allegedly in possession of ecstasy, a violation of the rapper’s three-year probation for attempting to buy machine guns and silencers in October of 2007. “AXE is committed to respecting and upholding the law and promoting a positive image to consumers,” AXE said in a statement. “T.I. and AXE partnered earlier this year for a promotional campaign. We were encouraged that the entertainer was working to become a more positive role model for others.”

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