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(AllHipHop News) West Coast rap legend Ice Cube is launching a nationwide talent search for the next great MC. Cube has teamed with Coors Light to host the second annual “Coors Light Search for the Coldest” contest. The “Search for the Coldest” will embark on a regional tour, pitting local rappers against one another in a battle for the national championship title. The winners of the regional heats will be flown to New York, where they will compete in the final and be judged by Ice Cube, DJ Drama and DJ Khaled.”I’ve had the opportunity to grow my career into many areas, but Hip-Hop is where it all began for me,” said Ice Cube. “As a fresh and innovative brand, Coors Light is a natural fit with the Hip-Hop community, so I’m excited to partner with Coors Light to find the next Coldest MC in the country.” For more information visit www.SearchForTheColdest.com
Bob Johnson, the former CEO of BET, has officially become the new owner of Image Entertainment. Bob Johnson’s RLJ Companies announced that Image Entertainment and Acorn Media Group would be acquired in a deal worth over $120 million. The merged companies are now known as RLJ Entertainment and is now one of the largest independent distributors of digital and video content, around the world. “I am looking forward to this unique business combination of Image Entertainment and Acorn Media Group,” said Bob Johnson. “I am excited to work with the management team to run a company that will increase the opportunity for independent and urban-oriented producers to reach a broader audience across the expanding number of media outlets.” Bob Johnson sold BET to Viacom for $3 billion dollars in 2003.
Miami rap sensation Pitbull received the Presidents Award during the BMI Awards for Latin Music on Friday (March 30). Pitbull was recognized for his influence on the entertainment industry, since launching his career in 2002. Pitbull was honored at the Enore Hotel in Las Vegas, where he also received the Songwriter of the Year award. Check out some pictures of Pitbull below:
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