Pittsburgh bred rapper Wiz Khalifa is undoubtably one of the rising icons of the music industry, so it’s no surprise that the young entrepreneur is launching a clothing line with his fellow Taylor Gang friends. Along with fellow Taylor Gang rapper Berner and seasoned clothing veteran Sketch, Taylor Gang is has announced the official launch of Freshko.
With Wiz always being involved in fashion and Berner gaining experience with his own Cookies clothing line, the guys teamed up to form a company and movement in an organic and natural way.
Coupled with the work of designer, Sketch aka Al Freshko, who was instrumental in developing the designs for Diamond Supply Co.’s identity with childhood friend Nick Tershay, Freshko is looking to create a, “timeless forever versatile universal brand that is infinitely evolving.”
“Music, art, graffiti, skating and dancing all fall into the same category,” said Wiz Khalifa. “Just like Taylor Gang has always done, the mission of Freshko is to give others a chance to be a part of something while expressing themselves individually through their own respective vision and knowledge.”
Freshko’s icon is the elemonkey, which symbolizes good luck, fortune, strength, courage, wisdom, intelligence, leadership, and career victory. The circle F represents a solid foundation and solidity, completion, infinite potential, and 360 degrees. The “F” represents fundamentals, focus, freedom, foundation, future, and family.
Freshko life will be releasing on Wednesday May 1st at 4 pm PST. According to the Freshko website, 150 pieces of each item will be available in the online store, as well as 150 pieces of each item for an in store event.
The event will be at DJ Skee’s store, Tradition, located inside the Beverly Center in Los Angeles, where Wiz Khalifa, Berner, and Sketch will all be at the in store showcasing the new line.
For more information on Freshko, visit freshkolife.com