(AllHipHop News) Fashion conscious producer-performer Pharrell Williams is joining the team at the new Styled To Rock competition show on Style Network. According to the Hollywood Reporter, the ten-episode program is being executive produced by pop superstar Rihanna, and will feature 12 rising fashion designers battling to become a celebrity stylist.
“Pharrell’s unique aesthetic and commitment to individuality combined with Rihanna’s vision for this series will enable our aspiring designers to hone their craft and learn from the very people who set the trends,” said Salaam Coleman Smith, president Style Media.
Pharrell has extensive history of working in the fashion field. He is a co-founder of the Billionaire Boys Club and Ice Cream apparel lines, and he has also designed for Louis Vuitton in the past.
The N.E.R.D. member was also recently announced as a guest designer for BAPE’s 20 year anniversary limited edition collection.