Curren$y

Curren$y’s “Jet Life BitTorrent Bundle” Tops 4 Million Downloads

(AllHipHop News) In July New Orleans rapper Curren$y announced he and his Jet Life crew were uniting with the filing sharing site BitTorrent to release an innovative bundle package. The “Jet Life BitTorrent Bundle” included The Red Eye mixtape, cover art, the 8 minute documentary Chef Menteur, an opportunity to visit with the Jets, and a coupon for Red Eye Tour merchandise. It appears this new approach of distributing brand content is successfully redefining the way artists connect with their fans.

[ALSO READ: Curren$y’s Jet Life Crew Announce Innovative BitTorrent Mixtape Bundle & New Tour]

In what BitTorrent has dubbed “Mixtape 2.0 Culture”, Jet Life’s bundle package has extended the Hip Hop collective’s reach in several capacities. As a result of the bundle, the Red Eye mixtape was downloaded over 4 million times, growth of Jet Life apparel on their website increased by 500%, and advanced tickets sales for their tour jumped 30%.

“It’s especially true that rap artists understand that a track or a remix can serve as a flyer for your show and a way to build a fan base. That’s what the mixtape culture has been about for decades,” Matt Mason, Vice President of Marketing for BitTorrent told AllHipHop in August. “The fans see this is an evolution of the mixtape. It’s no longer just about a CD on a blanket on 125th Street. It’s a rich, multimedia fan experience.”

BitTorrent has also partnered with Public Enemy, Madonna, Moby, Linkin Park, and others.

[ALSO READ: Public Enemy Gives Away New Single For Free; Announces Remix Contest Through BitTorrent]

  • http://hueymixwitriley.wordpress.com Yohance Kyles (@HUEYmixwitRILEY)

    Reblogged this on HUEY mix wit RILEY.

  • http://allhiphop.com/2013/11/07/elzhi-refuses-major-labels-launches-kickstarter-campaign-to-fund-album/ Elzhi Refuses Major Labels; Launches Kickstarter Campaign To Fund Album | AllHipHop.com

    […] [ALSO READ: Curren$y’s “Jet Life BitTorrent Bundle” Tops 4 Million Downloads] […]

  • http://wereport.globalhitsrecords.com/elzhi-refuses-major-labels-launches-kickstarter-campaign-to-fund-album/ Elzhi Refuses Major Labels; Launches Kickstarter Campaign To Fund Album | News as they Happen

    […] [ALSO READ: Curren$y’s “Jet Life BitTorrent Bundle” Tops 4 Million Downloads] […]

  • http://dailyraptalk.aryaziai.com/?p=5027 My Website » Just another WordPress site » Elzhi Refuses Major Labels; Launches Kickstarter Campaign To Fund Album

    […] [ALSO READ: Curren$y’s “Jet Life BitTorrent Bundle” Tops 4 Million Downloads] […]

  • http://www.hot108.com/blog/2013/elzhi-refuses-major-labels-launches-kickstarter-campaign-to-fund-album/ Elzhi Refuses Major Labels; Launches Kickstarter Campaign To Fund Album | Hot 108 Jamz

    […] [ALSO READ: Curren$y’s “Jet Life BitTorrent Bundle” Tops 4 Million Downloads] […]

  • http://allhiphop.com/2013/11/12/mary-gold-releases-jet-life-bittorrent-bundle-featuring-sex-hormoned-druggie-mixtape/ Mary Gold Releases Jet Life BitTorrent Bundle Featuring “Sex Hormone’d Druggie” Mixtape | AllHipHop.com

    […] [ALSO READ: Curren$y’s “Jet Life BitTorrent Bundle” Tops 4 Million Downloads] […]

  • http://dailyraptalk.aryaziai.com/?p=5316 My Website » Just another WordPress site » Mary Gold Releases Jet Life BitTorrent Bundle Featuring “Sex Hormone’d Druggie” Mixtape

    […] [ALSO READ: Curren$y’s “Jet Life BitTorrent Bundle” Tops 4 Million Downloads] […]

  • http://wereport.globalhitsrecords.com/mary-gold-releases-jet-life-bittorrent-bundle-featuring-sex-hormoned-druggie-mixtape/ Mary Gold Releases Jet Life BitTorrent Bundle Featuring “Sex Hormone’d Druggie” Mixtape | News as they Happen

    […] [ALSO READ: Curren$y’s “Jet Life BitTorrent Bundle” Tops 4 Million Downloads] […]

  • http://www.hot108.com/blog/2013/mary-gold-releases-jet-life-bittorrent-bundle-featuring-%e2%80%9csex-hormone%e2%80%99d-druggie%e2%80%9d-mixtape/ Mary Gold Releases Jet Life BitTorrent Bundle Featuring “Sex Hormone’d Druggie” Mixtape | Hot 108 Jamz

    […] [ALSO READ: Curren$y’s “Jet Life BitTorrent Bundle” Tops 4 Million Downloads] […]

  • http://prettydirtball.com/dub-hop-by-wizdom-mriminthere-mixtape/ Dub Hop-by-Wizdom Mriminthere (mixtape) | Prettydirtball.com

    […] Curren$y’s “Jet Life BitTorrent Bundle” Tops 4 Million Downloads […]

  • http://www.classicstylez.com/same-game-new-playing-field/ Same Game, New Playing Field.

    […] Curren$y picture: http://allhiphop.com/2013/10/26/currenys-jet-life-bittorrent-bundle-tops-4-million-downloads/ […]

  • http://www.classicstylez.com/same-game-different-playing-field/ Same Game, Different Playing Field.

    […] Curren$y picture: http://allhiphop.com/2013/10/26/currenys-jet-life-bittorrent-bundle-tops-4-million-downloads/ […]

  • http://www.classicstylez.com/same-game-whole-new-playing-field/ Same Game, Whole New Playing Field.

    […] Curren$y photo: http://allhiphop.com/2013/10/26/currenys-jet-life-bittorrent-bundle-tops-4-million-downloads/ […]

  • http://allhiphop.com/2014/02/07/curreny-to-release-the-drive-in-theatre-mixtape-as-part-of-jet-life-bittorrent-bundle/ Curren$y To Release “The Drive In Theatre” Mixtape As Part Of Jet Life BitTorrent Bundle | AllHipHop.com

    […] [ALSO READ: Curren$y’s “Jet Life BitTorrent Bundle” Tops 4 Million Downloads] […]

  • http://allhiphop.com/2014/03/06/currenys-the-drive-in-theatre-mixtape-hits-3-million-downloads/ Curren$y’s “The Drive In Theatre” Mixtape Hits 3 Million Downloads | AllHipHop.com

    […] [ALSO READ: Curren$y’s “Jet Life BitTorrent Bundle” Tops 4 Million Downloads] […]

  • http://allhiphop.com/2014/06/27/camron-releasing-first-of-the-month-ep-as-bittorrent-bundle/ Cam’ron Releasing “First Of The Month” EP As BitTorrent Bundle | AllHipHop.com

    […] [ALSO READ: Curren$y’s “Jet Life BitTorrent Bundle” Tops 4 Million Downloads] […]

  • http://allhiphop.com/2014/12/23/de-la-soul-g-eazy-ace-hood-bittorrent-bundles-among-top-10-most-downloaded-for-2014/ AllHipHop » De La Soul, G-Eazy & Ace Hood BitTorrent Bundles Among Top 10 Most Downloaded For 2014

    […] year Curren$y’s “Jet Life Bundle” was downloaded over 4 million times in its first four months of release. The Jets also reported that after dropping the Bundle the […]

blog comments powered by Disqus