(AllHipHop News) New York Knicks star Carmelo Anthony is joining forces with New York City mogul 50 Cent as the newest investor in the Queens rapper’s SMS Audio. Melo will also take on the role of advisor for the company as well as serve as a worldwide brand ambassador.
“50 Cent approaches SMS Audio the same way I do each of my games – with focus and passion,” said Anthony in a statement. “SMS Audio produces and markets high caliber products, delivering a sound unlike anything I have heard. I look forward to representing such an innovative global brand.”
Melo is the second high-profile individual to partner with SMS. In 2011, superproducer Timothy “Timbaland” Mosley announced his involvement with the brand.
“Carmelo Anthony is one of today’s premier athletes and is known globally for both his sportsmanship and his philanthropic endeavors,” said 50. “He perfectly embodies the values behind SMS Audio and we’re excited to have him representing our brand – Providing Superior Sound Quality through Innovative Audio Products.”
Proceeds from every sale of SMS Audio in the United States goes to help the Feeding America charity. The goal is to provide 1 million meals a year to needy families through local food banks.
The SMS Audio line of headphones include STREET by 50 and SYNC by 50.