Rapper Paris is planning to release his latest
album, Sonic Jihad on his own record label, Guerrilla Funk. The San Francisco
veteran raised eyebrows in 1992 with his classics "Bush Killa" and
Coffee, Donuts and Death," where Paris rapped about the imaginary assassination
of Bush Sr.
Paris plans on opening hip-hop’s crusty third
eye with Sonic Jihad. The album’s artwork will feature an airliner super imposed
to give the appearance that it is heading for a collision with the White House.
"There are a lot of social issues that are
discussed," Paris told AllHipHop.com. "Don’t expect to see that in
any store realistically in this political climate."
Paris said that rather than deal with conventional
retail outlets, he will sell Sonic Jihad via his Guerrillafunk.com
website. The site will feature a multimedia downloads and Paris said that he
hopes to have the online store launched by next month.
"I’ve been down this path before. I already
know that rather than kill the momentum of [the album], just f**k with it online,"
Paris continued. "There are a lot of mom and pops stores that do wanna
carry it. I’ll let them carry it but all the ordering will be orchestrated online.
The stores are fooling with me online."
Paris is planning a full advertising campaign
to promote the record and drive potential customers to his website. "Its
going to be promoted like its a record in the store except everybody’s going
to be forwarded to the site. The advertising it going to be for the site really
– they can’t shut that down."