Jermaine Dupri is
expanding his So So Def empire and the mogul is working on several new business
ventures to expand the So So Def brand name.
Dupri, 32, is working
to open the “Def Café,” which will be a 24-hour café
in Atlanta, Georgia’s Buckhead section.
In addition to
the eatery, Dupri’s So So Def TV is working on a television pilot that
Dupri described as his version of “Lifestyles of the Rich and Famous.”
And last but not
least, the mogul will try his hand in the toy world, as he is developing replicas
of himself, Da Brat, Bone Crusher and the So So Def “Afro Man” logo.
In an interview
with The Atlanta Journal Constitution, Dupri likened himself to a young Berry
“When I got
into this business, it was to have the biggest record company ever," Dupri
said. "The business of records has and always will be my first love. And
youthfully, I’m trying to build my company just like Berry Gordy’s, where it
is all about the young artists coming with new records and singles."