LL Cool J Suing Owners Of Fubu

LL Cool J and Fubu are going

to court.

A lawsuit filed with the

New York County Supreme Court by LL, born James Todd Smith, claims that the

owners failed to adequately compensate him for endorsing the clothing line and

helping sell hundreds of millions of dollars worth of clothes.

Fubu was founded in 1992

by CEO Daymond John in Hollis, Queens. John started selling the company’s

first tie-up hats, then a fashion trend popular in hip-hop circles and quickly

realized he was on to something.

John took out a $100,000

loan against his house and started producing the clothing line with partners

Carl Brown, J. Alexander Martin and Keith Perrin.

In 1993, the owners convinced

LL Cool J, who is also from Hollis, to wear the fledgling clothing line.

By 1999 company revenues

had reached over $200 million per-year and the company grossed an estimated

$380 million dollars last year.

The rapper was prominently

featured in the clothing line’s advertisements and frequently wore Fubu

branded clothing.

LL was also featured on

Fubu’s FB Entertainment release, The Good Life, which spawned the hit

“Fatty Girl” the featured LL, Ludacris and Keith Murray.

LL, whose first venture

into the clothing world was with a line in the mid-eighties called Troop, is

also working on a clothing line, James Todd Smith.

In a previous interview

with AllHipHop.com, the legendary rapper said the line is expected to include

button ups, suits, t-shirts, jeans and “classy gear,” that will

be sold in upscale clothing stores.

Fubu representatives were

not available for comment as of press time.

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