Hot 97 DJ Cipha Sounds in now a part of MTV.
The turntablist, who will debut as the network’s newest VJ during Sucker Free Week, is prepared to invade the small screen.
“When I consider everything I’ve done in my career so far I’d have to say this ranks as one of my highest accomplishments, said Cipha, who also spins records on his Cipha Sounds Effect morning show on Sirius Satellite Radio’s Shade 45 . “I’m excited and ready to bring more of the hotness to MTV.”
In addition to Direct Effect, Cipha will take on various projects for MTV, MTV Overdrive and MTV Wireless.
“Cipha Sounds is a dynamic talent across the board,” said Tony DiBari, Sr. VP of MTV Production, “His credibility coupled with our brand of innovative multiplatform music programming sets the stage for the next phase of MTV.”
A celebration of Hip-Hop and R&B, Sucker Free runs from April 10-14.