The TikTokification Of The Music Industry: Redefining How Hits Are Made
In an era where 15-second clips can catapult unknown artists to global stardom, the music industry is undergoing a seismic shift, often described as the “TikTokification” of music. Eric Azike examines. Gone are the days when radio play and record deals were the primary arbiters of a song’s success. Today, a catchy hook or a […]