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Jay-Z, N.E.R.D., Talib Kweli Hit The Road

In addition to teaming with Def Jam for the Sprite/Def

Jam University, the soft drink announced today the creation of a new music festival,

Sprite Liquid Mix The festival is billed as "an expression of the urban

experience featuring a fusion of music, street sports, artistic demonstrations,

fashion and entertainment

The Sprite Liquid Mix will feature established

acts as well as rising stars Jay-Z, 311,

Nappy Roots, Talib Kweli NERD and others will headline the tour, which begins

in mid-August and runs through early September "This is a dream lineup

of talent that truly blends the best of established and up-and-coming hip-hop

and rock,” said CAA’s Head of Music and Management

Board Member Rob Light

The festival runs about six hours and in addition

to the music concerts, people who attend can participate in full court basketball

games, a video gaming area, a giant canvas which will feature local Graff artists,

BMX freestyling biking and more"The Sprite Liquid Mix tour brings together

artists and people who appreciate authentic expression free from boundaries,"

said Darryl Cobbin, vice president and brand director for Sprite

SPRITE LIQUID MIX TOUR DATES

August

20th New York, NY Jones Beach Amphitheatre

21st Boston, MA Tweeter Center

22nd OFF

23rd Washington, DC Nissan Pavilion

24th Indianapolis, IN Verizon Wireless Amphitheatre

25th Detroit, MI DTE Energy Center

26th OFF

27th Philadelphia, PA Tweeter Center at the Waterfront

28th Holmdel, NJ PNC Bank Arts Center

29th OFF

30th Charlotte, NC Verizon Wireless Amphitheatre

31st Atlanta, GA Hi-Fi Buys Amphitheatre

September

1st St Louis, MO UMB Bank Pavilion

2nd Chicago, IL Tweeter Music Center

3rd OFF

4th Dallas, TX Smirnoff Music Centre

5th OFF

6th Phoenix, AZ Cricket Pavilion

7th Los Angeles, CA Irvine Meadows

8th San Francisco, CA Shoreline Amphitheatre

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