Lil Jon & The East Side Boyz recently lensed
their video for "Play No Game," the second single from their fourth
album, Kings Of Crunk.
The video was shot on location in a residential
community of Miami, in an eight-bedroom house that was converted into a rush
party for the fictional "Omega East Side Fraternity."
Lil Jon, who sat in the directors chair for the
first time, co-directed the video with Rachel Watanabe-Batton.
"When I’m making beats I know what folks
want to nod their head and act crazy to," Lil Jon said. "As a director
I wanted to bring that Crunk energy to the TV and a frat house party was the
The video features guest appearances from Fat
Joe and Trick Daddy. In the video, Fat Joe regulates a poker game surrounded
by Terror Squad members as well as a crew of women surrounding the poker table.
Trick Daddy is featured in the video playing
Twister with women.
The video is scheduled to debut on BET’s 106
& Park Wednesday (March 5).