(AllHipHop News) Superstar Hip-Hop producer Dr. Dre will be part of a $40 million dollar advertising campaign being launched by Hewlett-Packard this weekend.
The eight-week campaign is titled Lets Be Amazing and features Dr. Dre, comedian Rhys Darby, photographer Annie Leibovitz and others.
The spots are part of Hewlett-Packards attempt to redefine itself to their consumer base, in addition to giving the company some personality and distinction.
Dr. Dres commercial features the Aftermath Entertainment CEO in his recording studio expounding on the benefits of the HP Beats computing system.
The producers HP ENVY 15 Beats limited edition notebook PC is a collaboration between Dr. Dre, Jimmy Iovine of Interscope and HPs engineers.
The laptop is the new stereo for a lot of people and thats why were putting out this computer with incredible sound, Dr. Dre said of his new notebook PC.video platformvideo managementvideo solutionsvideo player