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Snoop Lion Premieres Video For “Reincarnated”

Snoop Dogg

(AllHipHop News) Snoop Lion premiered the new video for his latest single “Lighters Up,” today (February 1).

“Lighters Up” was produced by Major Lazer and Dre Skull and features Mavado and Popcaan.

“We were searching for true reggae music,” Snoop Lion said of Reincarnated. “That’s what this record is all about. It’s about paying homage and giving love to those who created reggae music and honoring what it was made for.”

Diplo and Major Lazer handled the production for Reincarnated, which will be released in Spring 2013.

“Snoop is an icon in the game and in the streets and it was an honour to be a part of the video,” Mavado added. “The whole Gullyside family feels good to know that Jamaica is going to get a positive highlight from the video and we are all excited about the release.”

Snoop documented his time in Jamaica recording Reincarnated, which will be released as a film with the same name, on March 15.

“Everyone has a right to decide his own destiny,” said Rohan Marley, Son of Bob Marley and Director of Ambassador House of Marley. “We need more brothers like Snoop Lion to seek Rastafari, seeking the truth about life- live in love- Jah Rastafari, love, my brother.”

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