He done Diddy-ed it again. The omnipresent mogul Sean P.Diddy Combs struck a deal to partner with Lincoln to design a Limited Edition Sean John Navigator. Only 100 models of the exclusive ride will be made, each retailing near $85,000.
In observance of his mantra of keeping up with the Combses, rather than the Joneses, Diddy will equip the SUV with a Pioneer Premier Audio system with satellite radio, three DVD players and six TV monitors, and a Playstation 2. In addition, the extravagant truck will have logo-embossed leather seats, heated/vibrating driver and front passenger seats, suede covered center consoles, and black wood interior. According to reports, the vehicle will be available beginning July 1.
The release date of the vehicle will be quickly followed by the first release off Diddys new Bad Boy/ Universal partnership, the soundtrack to Bad Boys 2, which Puff has dubbed the new era of Bad Boy Records. The album, due July 15, features artist from the Bad Boy roster as well as Nelly, Pharell, Lenny Kravitz and Jay-Z, whose remix to Excuse Me, is the lead single.
Soon after, likely in August, Loon will release his self-titled debut.