Clothing Company Launched By Hip-Hop Pioneers Combats Hunger, Aids

Hip-Hop clothing

company Sedgwick & Cedar recently launched the Freedom Collection in partnership

with DEMO.DEMO

will carry The Freedom Collection in its 200-plus chain of stores. The collection

is made up of high quality, graphic tee’s. Sedgwick

& Cedar, which was founded by DJ Kool Herc, Afrika Bambaataa, Melle Mel, Sha-rock,

Ray Riccio and others in 2005, will donate proceeds from the sale of the line

to One.org, to help combat aids and starvation in Africa. "Hip-Hop

has changed the world and brought many cultures together," Sedgwick &

Cedar Founder and CEO Ray Riccio told AllHipHop.com in a statement. "It was

created by African Americans from very humble beginnings in the Boogie Down Bronx.

DJ Kool Herc, The Father of Hip-Hop, Africa Bambaataa, Founder of Zulu Nation,

the pioneers and our company felt it was important to not only bring legendary

fashion to young people but social product that can help the brothers, sisters

and children dying daily in Africa."

Sedgwick & Cedar takes its name from the intersection where Hip-Hop was born

in 1973, at 1520 Sedgwick Ave, where Kool Herc hosted a now legendary party that

helped birth the genre of music. "Our

tag line is ‘Where It All Began’ 73′ pays homage to the birthplace of Hip-Hop,"

Riccio noted. "But Africa is really where it truly began for mankind and

civilization! Africa is an inspiration for us as it relates to rhythm, dance,

culture, beauty, style and humanity. The Freedom Collection exclusively launched

at DEMO gives young people the chance to look fly and make a difference with their

purchase.” DEMO

will launch expanded Sedgwick & Cedar Brand retro-collections for Spring and

Fall 2007.

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