Entrepreneur P. Miller today confirmed the launch of Better Black Television, a family-oriented cable network set to debut in 2009.
Dubbed BBTV, the network promises to cover the diverse experience of African-American culture by offering a myriad of genres: politics, movies, teen and childrens educational programming, animation, sports, and news.
In response to the criticism leveled at BETs music video choices, the network has guaranteed to deliver responsible Hip-Hop music and videos.
P. Miller will oversee the channel as its chairman and CEO.
The advisory board team includes Oscar winner Denzel Washington, NAACP executive director Vicangelo Bullock, Hip-Hop founder Kool Herc, cable industry veteran Professor Sal Martino, and real estate mogul Curtis Oakes.
While seen as a risky business endeavor, Miller states hes planned this venture for several years and feels he has gathered a strong team to uphold his vision.
I believe that there is a market in our community for a new diverse network, he explains. (A network) that provides superior programming that caters to all aspects of television, from reality to original programming. We believe TV content can be positive and responsible and still have good ratings with great content.
Aware that his network will be seen as a direct challenge to Viacom and its BET and MTV brands, Miller remained diplomatic on his competition.
I have a great relationship with BET and MTV and will continue to work with them and support their networks, he states.
Miller also had kind words for controversial BET founder Bob Johnson, who he credits as a mentor to his cable network plans.
I remember him telling me back in the day that if you wanted to know real estate, youve got to hang out with real estate investors, Miller explicates. If you wanted to know sports, youve got to hang out with athletes. I wanted to know TV, so I hung out with Bob and learned the TV game from one of the best in the business.
BBTVs news programs have begun airing in Florida, Louisiana, California, and New York.
At press time, the network is purchasing local cable channel affiliates in preparation for its 2009 debut.