(AllHipHop News) Last year Curren$y joined forces with BitTorrent to introduce a new approach to releasing music known as “Mixtape 2.0 Culture.” The cutting-edge deal between the New Orleans emcee and the file-sharing service created the “Jet Life BitTorrent Bundle.”
Previously, the Curren$y/Jet Life projects Red Eye and Bales, as well as Mary Gold’s debut mixtape Sex Hormone’d Druggie, were released through BitTorrent.
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Curren$y is now ready to drop his latest solo project The Drive In Theatre as part of the Jet Life BitTorrent Bundle. The full length follow-up to Spitta’s New Jet City will be available via the redesigned Jet-Life.com. Fans will be able to gain access to the embedded bundle and exclusive audio/video content directly on the site.
“We wanted to build a tool that would give artists like Curren$y the ability to quickly package tapes, distribute rich media, and collect fan emails. In one click,” says Matt Mason, VP Marketing for BitTorrent. “The new Bundle embed feature is designed to give creators new options. You can now distribute gated media as a button, anywhere on the web.”
The Jet Life BitTorrent Bundle has already surpassed four million downloads. The company also experienced significant increases in the sale of apparel on their website and advanced tickets for their tour since the bundle launched last July.
[ALSO READ: Curren$y’s “Jet Life BitTorrent Bundle” Tops 4 Million Downloads]
“Music fans have changed in recent years. New material has a shorter shelf life, and fans have a shorter attention span,” states Jet Life manager Mousa Hamdan. “You have to keep coming out with new music and new content to keep them coming back. You have to constantly be thinking about new ways to drop content, and new ways to reach listeners.”
“Fans can expect some dope exclusive photos and video content from CJ Wallis, as well as some more interactive elements in the bundle,” adds Jet Life Digital Marketing Strategist Austin Briggs. “What we’re really excited about is tying this mixtape and bundle release into the relaunch of an all new Jet-Life.com. Fans will now be able to access all things Jet Life directly from the new Jet-Life.com.”
Curren$y’s The Drive In Theatre mixtape bundle will be available February 14th at Jet-Life.com.
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