Three
6 Mafia
debuted at number 6 onBillboard Magazine’s 200 chart, landing under Kid Rock and N’Sync,
and beating out Pop heavyweights Creed and Matchbox 20. Ken Gullic,
VP, Sales, Loud Records says,"Three
6 Mafia has taken the southern rap game to an all new level! Beyond
the southern states — the nation has clearly embraced the group
with ‘When The Smoke Clears…’ The initial shipments have far
exceeded our original projections. When you’re selling Three 6
records in San Francisco, Los Angeles and Chicago, you’re no longer
preaching to the converted. We took no markets for granted and
opened up some new ones!" Since the groups debut album, "Chpt
2… World Domination" in 1997, with each release (*includes
related releases) the group has tripled the first week album sales
of their previous release in the United States:
Date Album Title 1st
Weeks Sales
1997 Chpt 2 … World Domination
27,000
1999 *Crazyndalazdaz 66,000
2000 When The Smoke Clears 157,000
Not only are sales
increasing but also radio airplay for "When The Smoke Clears"
first single, "Sippin’ On Some Syrup" is reaching an
audience broader
than the group has ever experienced. "’Sippin’ On Some Syrup’
began as a very strong regional record breaking for us nationally.
Recently we’ve been
getting airplay in non-traditional Three 6 Mafia markets such
as San Francisco, Los Angeles, Philadelphia, and Washington DC,"
explains Geo Bivins, Sr. VP, Promotions, Loud Records.