Beyoncé’s “Texas Hold ‘Em” Headed To Country Radio With Support From iHeartMedia

Beyoncé tapped back into her southern roots with her latest singles. Both “Texas Hold ‘Em” and “16 Carriages” lean into a country music sound that could place the Houston native at the top of the genre.

HitsDailyDouble reports that Beyoncé’s “Texas Hold ‘Em” will impact country radio beginning on February 20. The outlet also maintains the Sony Nashville-backed song will get support from broadcast giant iHeartMedia.

“Beyoncé is an innovator who continues to push the creative boundaries in music,” iHeartMedia executives Tom Poleman and John Sykes conveyed in a joint statement about the entertainment megastar’s latest musical offering.

Polemand and Sykes also stated, “Many of our country and Top 40 programmers began playing the new single earlier this week, and now that it’s officially been rolled out, we’re excited to share her new song with our listeners nationwide—including the entire iHeartCountry platform.” 

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The reported push for “Texas Hold ‘Em” on country radio came after there appeared to be some pushback from certain radio stations. According to HDD, “Texas Hold ‘Em” will also play on pop and rhythmic radio. Industry forecasts project the surprise release to debut inside the Top 5 of the Billboard Hot 100 chart.

Beyoncé already took over iTunes and several streaming platforms. Different versions of “Texas Hold ‘Em” hold five positions in the iTunes all-genre chart. The song remains at No. 2 on Apple Music’s Top 100: USA chart as well.

In addition, the Raphael Saadiq-co-written tune sits in the top 5 of Spotify’s Daily Top Songs USA chart. The official visualizer for Beyoncé’s Renaissance Act II track also controls the No. 5 slot on YouTube’s Trending Music Videos chart for the United States.