Fort Minor, the hip-hop
side project of Linkin Park member Mike Shinoda, will unveil a new song to promote
TNT’s post-season coverage of the NBA
playoffs.
The track, titled
"Remember the Name," features Styles of Beyond, a collective on Linkin
Park’s Machine Shop record label, counting down a formula for success as they
declare, "This is 10 percent luck, 20 percent skill, 15 percent concentrated
power of will, five percent pleasure, 50 percent pain and 100 percent reason
to remember the name."
The single, which
will be used to promote nightly TNT playoff match ups while mixing NBA game
action highlights, was a logical choice to garner interest in the playoffs,
according to Craig Barry, Turner Sports VP/creative director.
"The dramatic
pulse of the instruments and strings, along with the strong logical hook, made
‘Remember the Name’ a perfect match to promote the drama fueled action of the
NBA Playoffs on TNT," said Barry.
Fort Minor is the
latest in a string of musical talent to hook up with TNT. The network, in association
with Mark Shimmel Music, has enlisted various artists to promote their sports
coverage, including Pharrell (NBA All-Star Game), The Rolling Stones (NASCAR)
and Fatty Koo (2005 NBA Playoffs).
The Fort Minor
spots will help support TNT’s Spike Lee-directed Playoffs promos featuring Ali
G that are currently in rotation. The new ads will air on the Turner family
of networks (TNT, TBS, CNN and Cartoon Network), as well as television screens
on transit systems and in shopping centers in select major markets.
"Remember
the Name" can also be found on Fort Minor’s latest release, The Rising
Tied. The album, executive produced by Jay-Z, features appearances from
John Legend, Kenna, Black Thought and Common.