Kanye West Partners With Absolut For “Be Kanye” Campaign

Superstar Kanye West teamed with Absolut Vodka to release a comical video yesterday (July 2) entitled “Be Kanye.”   The lighthearted, 1 minute commercial is an advertisement shot in retro 80’s format complete with loud colors and cheesy sound effects.   In the commercial, Kanye hawks a fictional product named “Be Kanye.”   The dissolvable […]

Palestinian Group Urges Snoop to Cancel Israel Performance

In the midst of continued violence between Israeli and Palestinian forces, the Palestinian Campaign for the Academic and Cultural Boycott of Israel (PACBI) has released a statement condemning Snoop Dogg’s scheduled September 18 performance in the Jewish state.   The group, which mantra calls for a “comprehensive economic, cultural, and academic boycott of Israel,” has […]

Nas Explains Fila Deal

On the eve of the release of his highly anticipated and controversial tenth album, Queensbridge rapper Nas has inked a one-of-a-kind partnership with Fila.   The Italian sportswear brand has chosen Nas to represent it’s new Fila Italia Footwear Collection, serving as the new line’s “sole ambassador.”   As part of their new deal, Fila […]

Humane Society Launches Hip-Hop For Hounds Program

The Humane Society of the United States recently launched a Hip-Hop themed program, aimed at protecting animals from cruel treatment.   Hip-Hop for Hounds, a new HSUS program, is dedicated towards protecting animals from abuse and cruelty, according to the new HSUS animal cruelty and dig fighting prevention campaign.   According to campaign manager Laurie Maxwell, […]

Shady Records Issues Statement On Obie’s Departure

Following the heavy circulation of Obie Trice’s new single “The Giant” signaling the Detroit rapper’s departure from his situation with Shady Records and it’s parent company, Interscope, the brass at Shady issued a statement Monday (Jun 30) reaffirming its support of Trice’s decision.   “Shady Records has agreed to allow Obie Trice to pursue his […]