Travis Scott was already viewed as a music superstar with the success of chart-topping projects such as Birds in the Trap Sing McKnight and Astroworld. Then an unprecedented deal with McDonald’s instantly made the Cactus Jack Records founder a corporate superstar too.
“I couldn’t be more excited to bring the Cactus Jack x McDonald’s collaboration to life,” said Scott in September. “We are bringing together two iconic worlds. Including a charitable component was key for me, and I can’t wait for people to see what we have in store.”
The association with the fast-food giant produced a special Scott-favored Quarter Pounder meal and exclusive merchandise. According to Forbes, the Hip Hop artist made an estimated $5 million from the endorsement part of the agreement and another $15 million from merch sales.
Forbes also reports that Scott is set to collect close to $1 million from a partnership with PlayStation that could end up landing him $20 million or more. He is also said to pull in around $10 million a year from his profitable deal with Nike.
In addition, Scott supposedly grossed around $20 million from his record-breaking, groundbreaking virtual Fortnite concert in April. In total, the 28-year-old entertainer is likely to earn at least $100 million in 2020 through his various alliances with corporations and other revenue sources.
While Travis Scott continues to triumphantly overtake Corporate America, the rapper/producer is still one of the most popular musicians in the world. Scott has not released an official studio LP since 2018’s Astroworld, but he still managed to score two #1 singles in 2020.
“The Scotts” with Scott “Kid Cudi” Mescudi debuted at #1 on the Hot 100 chart in May, giving Cudi the first Number One of his 12-year career. Five months later, Travis Scott earned another #1 when “Franchise” featuring M.I.A. and Young Thug opened at #1 too. Including “Highest in the Room” in 2019, Scott became the fastest act in history to achieve three #1 debuts.